From Russia with lather!

Arthur Babadzhanov based the design of Reamir & Co. on the barbershop his dad ran back in the U.S.S.R.—not exactly a haven for fussy haircuts—and his debut line of grooming products is similarly old-school, emphasizing substance over gimmick. The collection features both shampoo and shave stuff, including a cream ($16) that smells good without being girlie—impressive, considering it's made in part from marigold oil (we assume that bit wasn't Soviet-inspired). The timing's decent, too—we can think of at least two guys in need of a shave. Reamir & Co. grooming products, $14-$22, 303 Columbus Ave., NYC, (212) 877-4255, also available at reamir.com

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