Givenchy new Fragrance : "Pi Neo"

Givenchy new Fragrance : "Pi Neo"
Photographer: Sølve Sundsbø
Art Direction: Edwin Sberro
Art Buying: Sophie Megrous
Model: Kelly Rippy
Retouching: B'PONG

Matrix has you. Inspired by The Martix movie, and by the virtual world of the future (or already present) times, Givenchy introduced their perfume Pi Neo in September 2008. It was designed by perfumers of the house of Givaudan. According to the designer, the new perfume is not a variation of the Pi theme, but an absolutely independent fragrance carrying an idea of reality revision.
The known fragrancy notes are: mandarin, bergamot, myrrh, cedar and patchouli.
Pi is a mathematic constant often used in mathematics and physics. An irrational number. π can be defined in Euclid's pyramid as a relation between volume and diameter of a circle. π is also known as Archimedes' constant and Ludolf's number. The name Pi denotes perimetros, which means 'to measure around' when translated from Greek.
Givenchy combined Pi with futuristic Neo from Matrix and reached Givenchy's constant: 'to smell well everywhere'!

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