Sunday, August 12, 2007

Proenza Schouler


Proenza Schouler is a high-end line of women's apparel. The brand name originates from the designers' mothers' maiden names.
Proenza Schouler was founded in 2002 by Lazaro Hernandez and Jack McCollough, who co-design the label's collections. The pair originally met in 1999 while studying at Parsons School of Design. During school, Hernandez interned at Michael Kors and McCollough interned at Marc Jacobs.
Proenza Schouler designs are typically sporty and youthful, with occasional mod elements. Their shapes are often minimal and sleek, and they prefer dark neutral colors. Representative pieces include "tailored coats in lush menswear pattern prints, thin pencil skirts, and color-blocked chiffon evening gowns cinched with satin belts." Their critically acclaimed designs won them the CFDA's Perry Ellis Award for new talent in 2003, and celebrity fans include Demi Moore, Chloe Sevigny, Julianne Moore, Kate Bosworth, Kirsten Dunst and Maggie Gyllenhaal, who wore Proenza Schouler to the 2007 Academy Awards.
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