OMFG campaign

Following all the brouhaha over CW's OMFG campaign, the network has opted for a much subtler abbreviation to build the buzz for the May 19 first season finale titled "Much 'I Do" About Nothing."

The queens of mean, Blair Waldorf (Leighton Meester) and Georgina Sparks (guest star Michelle Trachtenberg) battle it out in a nasty showdown, when Blair makes a decision to take matters into her own hands and help her friend Serena (Blake Lively).

The episode will be centered around Lilly's (Kelly Rutherford) wedding to Chuck's (Ed Westwick) father and heiress and model Lydia Hearst will guest star in the episode as Amelia, Lily's interior decorator.

During the summer, The CW will repeat the first season of "Gossip Girl" starting with the pilot episode on May 26. Warner Brothers has yet to announce when season 1 will be released on DVD.
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