Fuel for Life
Hi Guys we are back! I could not wait to start posting : our trip was great and when we landed in Paris the only thing we could see was these posters of the latest fragrance from Diesel -
Diesel's latest scent, Fuel For Life, available 27th August, has an elaborate marketing campaign that meant it was virtually impossible to find out what it's supposed to smell like. But after reading through many creative stories and concepts I finally struck gold, kind of. Basically the scent can be summarised as a chypre fragrance with notes of patchouli and jasmin. Or that's what I got from this, at least, anyone else better at reading perfume speak?
Fuel for Life couldn't have been anything else but a chypre. This family of perfumes drawn from the legacy of femaleness is also the most ambivalent, the most sensual and above all the least romantic: always between flower and wood, it swings between sky and earth, between spirit and flesh. The structure of Fuel for Life clearly echoes this ambivalence: the duality of jasmin and patchouli is immediately apparent...
In other words, it oscillates between the white flower – supposedly virginal – and the wooded and ambered complexity of that Indonesian leaf – patchouli – whose fragrance always brings to mind undergrowth and languor. But that is only one structure, even a meta-structure. What stands out throughout its development is an overdose, an unexpected portion of cassis: a combination of basic blackcurrant – a nature-print of Burgundy crème de cassis – and of blackcurrant flower, animal and sharp. The chypre attracts the fruit. But above all, the astonishment arises from the fact that all these notes seem to converge on to the indole, which is like this fragrance's centre of gravity. It is here that dwell its life forces, its sensuality, its drive: in this savage and carnal expression which, as you dilute it, takes on the accents of an intoxicating flower and a distinctive sensuous brilliance. Through its characteristic counterpoint, Fuel for Life becomes a masterpiece of tensions and, therefore, of balance.
Fuel for Life couldn't have been anything else but a chypre. This family of perfumes drawn from the legacy of femaleness is also the most ambivalent, the most sensual and above all the least romantic: always between flower and wood, it swings between sky and earth, between spirit and flesh. The structure of Fuel for Life clearly echoes this ambivalence: the duality of jasmin and patchouli is immediately apparent...
In other words, it oscillates between the white flower – supposedly virginal – and the wooded and ambered complexity of that Indonesian leaf – patchouli – whose fragrance always brings to mind undergrowth and languor. But that is only one structure, even a meta-structure. What stands out throughout its development is an overdose, an unexpected portion of cassis: a combination of basic blackcurrant – a nature-print of Burgundy crème de cassis – and of blackcurrant flower, animal and sharp. The chypre attracts the fruit. But above all, the astonishment arises from the fact that all these notes seem to converge on to the indole, which is like this fragrance's centre of gravity. It is here that dwell its life forces, its sensuality, its drive: in this savage and carnal expression which, as you dilute it, takes on the accents of an intoxicating flower and a distinctive sensuous brilliance. Through its characteristic counterpoint, Fuel for Life becomes a masterpiece of tensions and, therefore, of balance.
I really love the guy in the second poster aaaaa.
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